Singapore, August 16, 2010 – Cloud adoption has accelerated sharply across all countries in the Asia Pacific, excluding Japan (APEJ) during the last 12 months, says the latest “Cloud Computing in Asia Pacific 2010 – End-User Adoption Trends” report from Springboard Research, a leading innovator in the IT Market Research industry. Springboard revealed that 45% of organizations in Asia Pacific, excluding Japan (APEJ) are either currently using or planning Cloud initiatives, up from 22% in 2009.
“Cloud adoption and awareness have increased rapidly across the region, with particularly strong growth among Cloud adopters in ANZ and Cloud planners in ASEAN”, says Michael Barnes, VP of Software & Asia Pacific Research, Springboard Research. “Nonetheless, security remains a primary Cloud-related concern across the region, outweighing concerns over availability and performance as well as data privacy and residency”, added Mr. Barnes.
Small and Medium Sized Businesses are Aggressive Adopters
Springboard’s report found that Cloud adoption varies widely by organization size. Small and Medium sized Businesses (SMBs), particularly organizations with 100-299 employees, are the most aggressive adopters, with 54% currently using or actively planning to adopt Cloud-based solutions. In contrast, only 36% of large organizations (more than 1000 employees) are currently using or actively planning Cloud initiatives.
Among the vertical industries, healthcare and retail are most bullish in terms of Cloud awareness, perceived relevance and adoption while utilities, manufacturing and government sectors currently lag.
Enterprise Applications are most widely used Cloud-based Solutions
According to the Springboard report, enterprise applications continue to be the most widely used Cloud-based solutions, as cited by 36% of APEJ respondents. The bulk of this category is comprised of CRM, as it is currently still the largest individual SaaS market in APEJ.
“APEJ organizations are particularly keen to exploit the cost saving potential of Cloud solutions, with 49% viewing Cloud as primarily a cost-saving measure, versus only 23% who mainly view as a strategic investment”, said Sanchit Vir Gogia, Associate Research Manager, Software at Springboard Research.
Among vendors, Google dominates in terms of both Cloud mindshare and user adoption plans, but IBM and Microsoft have both made strong gains in Cloud-related mindshare over the last 12 months.
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About this Report
The Springboard Research report - “Cloud Computing in Asia Pacific 2010 – End-User Adoption Trends” - highlights the end user adoption trends of Cloud Computing in Asia Pacific. The insights in the report were derived from interviews with 474 CIOs, IT managers and line of business managers during May 2010. The survey focused on Cloud Computing-related awareness, understanding and adoption in Asia Pacific, excluding Japan (APEJ).
About Springboard Research
With visionaries others pursue, methods others neglect and ideas others don’t consider, Springboard Research not only seeks to lead an industry – we seek to transform it. Leveraging our pioneering research model and industry thought leaders, Springboard provides greater insight, analysis, and innovation specific to global emerging markets. Working with leading technology vendors, IT professionals, and local channels, Springboard helps our clients lead, rather than follow, market trends.
Springboard has a global presence with research centers in Australia, China, India, Japan, Malaysia, Pakistan, Singapore, the UAE, and the US. We have been acknowledged as an emerging leader and for the last three years been named a “Rising Star” in the global IT market research industry by Outsell, the leading research and advisory firm for the information industry. For more information and access to Springboard’s research, please visit www.springboardresearch.com
Media Contacts
Jeanne Chai, Marketing Manager
Springboard Research
65-6325-9863
[email protected]
Michael Barnes, VP of Software & Asia Pacific Research
65-8189-3035
Sanchit Vir Gogia, Associate Research Manager
91-11-4051-8249