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Day 1 - Full Day User Conference - Pacific 3, Level 1
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The SaaS and Cloud Computing markets in Asia Pacific are immature and evolving rapidly.
To optimize the business benefits, IT and business decision-makers must understand
how the SaaS business model differs from traditional on-premise software solutions
and have the knowledge necessary to identify the key benefits and challenges of
SaaS as an approach.
This full day conference will provide attendees with best practices from existing
SaaS users and SaaS vendors alike. It will also provide a forum for discussing Cloud
Computing and SaaS-related issues, opportunities and challenges with a select group
of your peers from other, similar organizations.
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Agenda
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Time
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Description
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Speaker
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08:00 - 09:00 (60mins)
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Registration & Exhibition Showcase
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09:00 - 09:50 (50mins)
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Keynote: The State of SaaS in APAC - Trends, Issues, Opportunities
The SaaS and Cloud Computing markets in Asia Pacific are evolving rapidly. To optimize
the business benefits, IT and business decision-makers must understand how the SaaS
business model differs from traditional on-premise software solutions and have the
knowledge necessary to identify the key benefits and challenges of SaaS as an approach.
This keynote presentation will set the stage for the entire event. In addition to
providing an overview of SaaS adoption trends across Asia Pacific, attendees will
gain an understanding of the key topics and themes that organizations must consider
as part of any stratic SaaS initiative.
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Michael Barnes, VP Software & AP Research - Springboard Research
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09:50 - 10:25 (35mins)
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Why There's Never Been a Better Time for Cloud Computing
In times like these, dealing with uncertainty is a challenge for business and technology
leaders alike. Creating an agile business and infrastructure is essential to maintaining
growth and minimizing risk. The current economic situation is driving companies
to invest in cloud computing and technology models like SaaS (Software-as-a-Service)
so that they can shift their focus from maintaining IT to being a change agent and
building business value. This is freeing up valuable resources to focus on business
innovation as opposed to simply managing infrastructure.
Andrew Knott, VP of Marketing for Asia Pacific, salesforce.com is going to share
how more than 55,400 companies of all sizes and from all industries, ranging from
local SMEs to many of the larger local and regional enterprises such as Avaya, Polycom,
Symantec, Japan Post, Cisco, Datacraft and Singapore Post experience success from
running their business on the cloud. In addition, Andy Cocks, Director, Strategy
Execution and Solutions Group, Datacraft, will also share his customer success story.
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Andrew Knott, VP Marketing Asia
Pacific - Salesforce.com
Andy Cocks, Director, Solutions Development Group & Alliances - Datacraft
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10:25 - 11:00 (35mins)
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SaaS - A Fork in the Road
As businesses attempt to navigate the current economic downturn, two key questions
emerge about the role of SAAS, the first, economic efficiency, the second, the emergence
of a platform to drive innovation. Deepak will present on Google’s vision
of SAAS, how it can be used as both a cost and strategic lever, and why demand in
2009 continues to accelerate.
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Deepak Ramanathan, Director of Marketing, Asia Pacific - Google Enterprise
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11:00 - 11:20 (20mins)
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Coffee Break
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11:20 - 11:55 (35mins)
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Every Cloud has a Silver Lining
Growing threats and decreasing budgets. How can Software as a Service enable you
to secure your company against the barrage of threats while maintaining the cost
structure to grow into the future? Trend Micro will share their unique perspective
on the security landscape and how cloud computing is the way forward for security,
included in this is how Software as a Service will enable organizations of all sizes
to remain secure while focusing on the core parts of their business and IT infrastructure.
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Greg Boyle, APAC Product Marketing Manager - Trend Micro
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11:55 - 12:30 (35mins)
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Web Commuting - Creating an Office of the Future
Many forward-thinking organisations are now promoting flexible working by providing
the latest in remote working technology to their employees and members. This technology,
including Voice over Internet Protocol (VoIP), remote access software and online
meeting tools, is allowing users to stay in touch with colleagues, partners and
customers.
This interactive session will provide an opportunity to learn about the implications
of the trend towards Web commuting; as well to gain insight on the technology that
now makes the virtual office truly possible.
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H. R. Shiever, MD Asia Pacific - Citrix Online
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12:30 - 01:30 (60mins)
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Networking Lunch
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01:30 - 02:05 (35mins)
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The Business Case for SaaS - A User Perspective
An end-user case study outlining the key benefits and challenges of implementing
a SaaS solution.
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Paul Sharp, VP, IT & Supply Chain - Omni Industries Holdings
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02:05 - 02:40 (35mins)
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Adding Cloud to IT - Preparing to Address the Paradigm Shift
As IT organizations shift their paradigms from on premise to the cloud, they will
need to shift their focus to visibility, governance and effective processes to manage
the future of IT. Learn how IT can handle the massive amount of data explosion,
device proliferation, cloud applications and multi-vendor dependencies while ensuring
the service levels, security and performance of their new IT. SaaS for IT Management
can be the answer by allowing CIOs to address these growing requirements and continue
to up-level the focus on adoption rather than running software.
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Vinita Ananth, Director APJ - HP Software-as-a-Service (SaaS)
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02:40 - 03:00 (20mins)
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Networking Break
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03:00 - 03:35 (35mins)
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The Benefits of SaaS and Doing Business in the Cloud – Success Stories
This presentation by SQWARE PEG (Salesforce.com’s Premier Consulting Partner
in Asia-Pacific), will highlight key best practices for leveraging SaaS from a user
and vendor perspective. Learn how companies just like yours are experiencing the
benefits of Software-as-a-Service and understanding the need to move to the world
of Cloud Computing.
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Max Chan, Sales Manager, Asia - Sqware Peg
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03:35 - 04:10 (35mins)
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Leveraging SaaS for Business Benefit – Real-World Examples
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Jason Masciarelli, GM - Astadia
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04:10 - 04:45 (35mins)
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Brass Tacks: SaaS Realities & Possibilities
This session will wrap-up the day’s proceedings by summarizing the key themes,
messages and feedback from speakers, end-users and the media. What are the consensus
agreements, questions and disagreements from a day full of engaging discussion and
debate? The session will conclude by looking ahead to Springboard’s ideas
on how SaaS and Cloud Computing are likely to change in the years to come.
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Dane Anderson, CEO & EVP Research - Springboard Research
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Who Should Attend
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This Springboard SaaS & Cloud Computing Conference gives you an exclusive opportunity
to learn about the business advantages of software-as-a-service, best practices
for extracting maximum value from SaaS solutions, and the types of solutions currently
available throughout Asia Pacific. We will also provide attendees with a clear understanding
of Cloud Computing as a technology trend and the implications for your business.
Designed to deliver optimal value to business and IT decision makers, this event
is targeted at senior IT and business decision makers in organizations of all sizes,
including:
- CEOs and CFOs
- CIOs and Heads of IT
- Line of Business (LOB) Managers
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