Email Marketing & RSS

Email marketing and RSS refer to marketing messages conveyed electronically to consumers, businesses, or both.

Research

  • For all Roles

  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Retailing Online 2012: Mobile And Tablet Commerce

    Sucharita MulpuruJuly 16, 2012

    Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

    • Downloads: 116
    • Rating:

  • For Interactive Marketing Professionals

    Report: Defining DMARC

    Shar VanBoskirkJune 27, 2012

    Hundreds of brands are hijacked by phishing scams every month, costing companies and ultimately their end customers billions. And existing methods to fight phishing like email authentication sta...

    • Downloads: 58

  • For Interactive Marketing Professionals

    Report: It's Time To Integrate Facebook Into Your Marketing Site

    Nate ElliottMay 11, 2012

    This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the introd...

    • Downloads: 31

  • For CMO & Marketing Leadership Professionals

    Report: TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

    Tracy StokesMay 08, 2012

    Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers...

    • Downloads: 71
    • Comments: 2
    • Rating:

  • For Interactive Marketing Professionals

    Report: When To Pick A Niche Email Vendor

    Shar VanBoskirkMarch 06, 2012

    Even the best email marketing service providers with the broadest relevance can't suit every possible marketer situation. This report: 1) identifies when you should consider other vendor options...

    • Downloads: 16
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Analysts who cover Email Marketing & RSS

Andrew Stockwell

eBusiness & Channel Strategy

Josh Bernoff

Jim Nail

Interactive Marketing

Shar VanBoskirk

Interactive Marketing

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