Forrester Research : Events

Upcoming Events

Name

Type

Date

Location

Successfully Negotiating Your Microsoft Licensing AgreementThis popular Workshop has been updated and extended to better help you prepare for that all-important Microsoft negotiation by learning from two of the leading experts in Microsof...
Workshop
July 24, 2012
Cambridge, MA
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Building Business Capability MapsA business capability map — which identifies an organization's capabilities and their relationships — provides the overarching framework for aligned business and IT pl...
Workshop
July 24, 2012
New York, NY
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Enterprise Mobility And SecurityMobility promises fresh delivery channels, user-friendly services, new business opportunities, and, more importantly, a fundamentally new way of doing business. Information worker...
Workshop
July 25, 2012
San Francisco, CA
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Cracking AR's Toughest Challenges: SalesWhether they target lead generation, shortlists, wins, or anywhere in between, failure rates are high — far higher than for any other aspect of AR. AR managers promisin...
Workshop
September 11, 2012
San Francisco, CA
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Successfully Negotiating Your Microsoft Licensing Agreement - EMEAThis popular Workshop has been updated and extended to better help you prepare for that all-important Microsoft negotiation by learning from two of the leading experts in Microsof...
Workshop
September 11, 2012
London
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Digital Experience Design PrinciplesIn this one-day Workshop, Forrester Principal Analyst Mike Gualtieri instructs you on how to design great digital experiences based on Forrester's ongoing research on best pr...
Workshop
September 12, 2012
New York, NY
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Cracking AR's Toughest Challenges: SalesWhether they target lead generation, shortlists, wins, or anywhere in between, failure rates are high — far higher than for any other aspect of AR. AR managers promisin...
Workshop
September 13, 2012
Cambridge, MA
Purchase

Cracking AR's Toughest Challenges: SalesWhether they target lead generation, shortlists, wins, or anywhere in between, failure rates are high — far higher than for any other aspect of AR. AR managers promisin...
Workshop
September 26, 2012
London
Purchase

The Fundamentals Of Highly Effective Analyst RelationsSo no vendor dares let analysts do this unchaperoned. Instead, many vendors opt to focus analyst influence on their own corporate priorities through an analyst relations (AR) func...
Workshop
December 05, 2012
London
Purchase

The Fundamentals Of Highly Effective Analyst RelationsSo no vendor dares let analysts do this unchaperoned. Instead, many vendors opt to focus analyst influence on their own corporate priorities through an analyst relations (AR) func...
Workshop
December 11, 2012
San Francisco, CA
Purchase

The Fundamentals Of Highly Effective Analyst RelationsSo no vendor dares let analysts do this unchaperoned. Instead, many vendors opt to focus analyst influence on their own corporate priorities through an analyst relations (AR) func...
Workshop
December 13, 2012
Cambridge, MA
Purchase

Past Events

Name

Type

Date

Location

Maximizing Briefing ImpactAt one end of the briefings spectrum lies a vendor imparting information that the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engine...
Workshop
June 27, 2012
London

The Essentials Of Mobile CommerceWith the explosion of web-enabled mobile devices, mobile commerce is not something to be ignored. In 2011, consumers spent more than $6 billion on their mobile devices. Forrester ...
Workshop
June 25, 2012
New York, NY

Perfecting And Executing Your Financial Services Digital Sales StrategyForrester recently surveyed the head of digital at two dozen North American retail banks to understand their priorities for 2012. Tops in budget priorities and hiring this year ar...
Workshop
June 25, 2012
New York, NY

The IT Balanced ScorecardThe IT Balanced Scorecard is a powerful framework that goes beyond being just another metrics system; it's a strategic management and measurement system capable of transforming an...
Workshop
June 18, 2012
Paris

Maximizing Briefing ImpactAt one end of the briefings spectrum lies a vendor imparting information that the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engine...
Workshop
June 14, 2012
Cambridge, MA

Maximizing Briefing ImpactAt one end of the briefings spectrum lies a vendor imparting information that the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engine...
Workshop
June 12, 2012
San Francisco, CA

Building A Sourcing StrategyMany Sourcing & Vendor Management (SVM) Professionals understand that their role is gaining influence toward driving value to the business; however, most organizations do...
Workshop
May 23, 2012
Las Vegas, NV

Customer Journey Mapping And Ecosystem MappingMany customer experience initiatives fail because companies don't have a complete picture of what the customer experience actually entails or the dynamics that go into creating it...
Workshop
May 02, 2012
Cambridge, MA

Your SharePoint Strategy PlaybookMicrosoft SharePoint continues to gain momentum as a set of content-centric middleware applications and an application development platform. Forrester data indicates that 41% of o...
Workshop
May 02, 2012
Las Vegas, NV