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For Consumer Product Strategy Professionals

Overcome The Challenge Of Measuring Innovation

Performance Management: The Open Innovation Playbook

by Doug Williams

with Annie Corbett, Carlton A. Doty, Andia Vokshi

  • June 18, 2012
  • Downloads: 103
  • Comments:
  • Rating:

Tags: Innovation Strategies, Product & Solutions Strategies, Technology Product Strategies, Marketing & Strategy, Innovation

Why Read This Report

Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their companies, the majority are struggling with how to actually measure its success or failure. This report addresses the performance management of Forrester's solution for product strategists working on open innovation by showing them why it's important to measure innovation and how to break down macro business objectives into smaller, more manageable micro objectives that can be measured in a meaningful way. Keywords: open innovation, disruptive innovation, innovation metrics, innovation, digital disruption, co-creation, social co-creation, business objectives, investment, ROI
US $499

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TABLE OF CONTENTS

  • Measuring Innovation Success Is A Challenging Necessity

  • RECOMMENDATIONS

    Focus On Micro Metrics For Insight Into Incremental Program Success
  • Supplemental Material
  • Related Research Documents

Also in the collection: The Open Innovation Playbook

 
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