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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Benchmarks: The Cross-Channel Campaign Management Playbook
For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 130 customers about their vendors. We found that users were generally satisfied with the...
New Technologies Push The Boundaries Of Customer Engagement
CMOs need to keep an eye on emerging technologies that have the potential to improve customer engagement levels. This third report in our series on emerging technologies explores tools and...
Oreck decided it was time to get smart about impression delivery across multiple channels. Working with partner Knotice, Oreck created a unified view of the customer to effectively target and deliver...
Analytically Driven Personalization Increases Retention And Return
Companies personalize products, offers, content, and communications for a variety of reasons — to treat customers uniquely, to make them feel special, and to encourage them to spend more. Firms...
The Emergence Of Customer Experience Management Solutions
Business process pros can play a pivotal role in helping their organizations define a multichannel customer experience strategy, align processes, and select the right technologies to deliver results....
How CXM Will Help eBusiness Leaders Drive Interactions Across Touchpoints
A new type of solution is emerging on the commerce technology landscape that promises to help eBusiness leaders drive customer targeting, content relevancy, and personalization on their sites and...