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For eBusiness & Channel Strategy Professionals

The Art And Science Of Retail eCommerce

Executive Overview: The Retail eCommerce Playbook

by Sucharita Mulpuru

with Patti Freeman Evans, Douglas Roberge

  • October 09, 2012
  • Downloads: 229
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Tags: eCommerce Adoption, eCommerce, Marketing & Strategy

Why Read This Report

As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides insights for all companies — from those just beginning their eCommerce journey to those extremely experienced in the industry that are looking to optimize their already successful presence. We will explore the overall state of the industry, best practices in site execution, technology partners that can support web growth, benchmarks to evaluate various aspects of an eCommerce business, and recommendations to continue driving growth in an environment that has ever-changing shoppers. Keywords: retail, eCommerce, online retail, digital commerce, cross-channel, selling online, retail technology, web retail, eCommerce growth

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