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For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

by Sucharita Mulpuru

with Benjamin Zeidler, Douglas Roberge

  • October 13, 2011
  • Downloads: 1271
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Tags: Globalization & Localization, Customer Experience Management, B2C eCommerce, Online Shopping, eCommerce Platforms & Technologies, Web Design & Usability, eCommerce

Why Read This Report

This is the second of two reports that detail the findings from "The State of Retailing Online 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this report include site merchandising tactics, headcount dedicated to various eCommerce functions such as merchandising and IT, and details regarding the execution of global online selling efforts. Retailers that we surveyed reported that their investments in site merchandising have bolstered eCommerce revenues as conversion rates for most web retailers have increased in the past year.
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TABLE OF CONTENTS

  • Online Retail Continues To Take Share From Other Retail Channels

  • RECOMMENDATIONS

    eCommerce Optimization Is A Never-Ending Task
  • Supplemental Material
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