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Springboard
is a dynamic and innovative organization so there
are no set personality parameters for being a Springboard
person. However, it is a fast-moving environment,
so we do tend to recruit people who embrace responsibility,
who like the scope to generate and implement new
ideas, and who excel when thrown into the deep end.
Another key element we look for is a person’s
dedication to team success as opposed to individual
success - we believe that team success is
what truly ensures personal success. A dedication
to customer delight is also fundamental -
we don’t want people who just do the job and
go home. Instead we want people who care enough
about their work to go the extra length in ensuring
that customers’ expectations are met and even
exceeded - we reward employees who are dedicated
to this. |
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Springboard’s
team leverages high academic achievement together
with real world technology experience to help be
experts in IT Market Research. Having worked for
leading technology and market research firms, our
global team understands what drives technology and
and we rigorously apply this in the services and
research we provide.
Most of our analysts have advanced their education
(both MBAs and Masters Degrees) and they hold degrees
in diverse areas such as business, economics, engineering,
and the arts. |
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"After
being in the IT industry for more
than 5 years, I feel that Springboard
Research has given me the platform
where I can excel on a personal level
in sync with the company's growth.
Even though Springboard is a very
young company, I am empowered to contribute
to its success at every point, may
it be client relationships or employee
satisfaction. Springboard Research
also strives to give the employees
the best available infrastructural
facilities to allow us to excel in
all ways possible."
Aakash is currently the Manager of Research Operations for Springboard where he is responsible for the overall custom research operations of Springboard's Global Research Center, including managing ongoing research projects, working directly with clients to understand their needs, and executing on large, multi-country research projects. Overall, Aakash has more than five years of experience in working for leading firms in the industry.
Prior to joining Springboard, Aakash
was a Sampling Coordinator for Greenfield
Online, a leading provider of Internet
Survey Solutions. At Greenfield Online,
he was involved in day-to-day operations
of the team and helped in developing
and testing of the 'Real Time Sampling'
concept, along with playing an important
role in developing advanced tools
for managing panel usage. Aakash had
worked with key clients such as GfK
Arbor, Directions Research, TNS, Millward
Brown, and other leading market research
firms. Prior to this, Aakash has also
worked with the IMRB International
field operations team. This role required
the coordination with research and
analysis team across India. This has
helped Aakash gained exposure to B2B,
IT, and Telecom research. In the IT
domain, he has handled field operations
for Microsoft, IBM, and HP while working
with the Business and Industrial Relationship
Division and e-technology group at
IMRB.
Aakash earned his Business Economics
Honours degree from the University
of Delhi and is currently pursuing
a Masters in Computer Applications
from IGNOU, New Delhi. |
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"I love the passion and the commitment that people at Springboard work bring to their work. There is a sense of ‘I can’t wait to be in office’ impatience that amazes and inspires me. An extremely people focused company, what attracted me to Springboard was its emphasis on innovation and excellence belief in its future."
Balaka Aggarwal drives Emerging Software research for Springboard Research, including coverage in areas like Service-Oriented Architecture (SOA) and Software as a Service (SaaS). In this capacity Balaka tracks and analyzes these technology segments to help Springboard’s clients better understand how these software trends are affecting the market.
Prior to joining Springboard, Balaka was a journalist tracking the Indian IT and telecom sector as well as the global outsourcing services industry. She has worked with leading Indian technology business magazines like Voice & Data (India’s leading telecom magazine) and Dataquest (India’s leading business technology magazine).
Balaka has also worked with CMP-Cyber Media LLC as an Associate Editor of Global Services magazine, a joint venture between Cyber Media and New York-based CMP Media. At Global Services, Balaka was responsible for writing features, conceptualizing survey-based projects, providing editorial inputs for events and discussion forums, forming alliances with partnership for content generation as well as managing an editorial team. During this period, Balaka also worked from the New York office to closely understand the needs of the buyer side of the outsourcing community.
Acknowledged as one of the best technology business writers in India, her writings have been quoted in academic and business writings.
Balaka has a Masters of Philosophy in Linguistics from Jawaharlal Nehru University as well as a graduate degree in English literature from Pune University. During her graduate studies, she also focused on psychology and sociology. |
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"Springboard
has become the turning point of my
career. The company has given me a
great platform to learn and become
a true analyst. I am thankful to my
management in expressing their confidence
in me and giving me the opportunity
to grow as a person. Springboard provides
a unique environment of transparency
in culture and work, making it a wonderful
place to be part of. In fact, since
I have been with Springboard, I have
witnessed tremendous growth and success,
but there is still, a long way to
go before we sit and relax."
Manish Bahl is currently serving as
a Senior Market Analyst for Springboard
Research’s Custom Research Group.
In this capacity, Manish specializes
in the tracking of emerging markets
and technologies, focusing on market
developments, company profiling, vendor
strategy, product positioning, end-user
requirements, and customer satisfaction.
During his time at Springboard, he
has participated in various consulting
and end-user research projects for
IT vendors from the software and technology
professional services industries.
Manish also manages many of Springboard’s
ongoing tracking services for clients,
where he is credited with successfully
building strong working relationships
with major IT vendors and partners
internationally.
Prior to joining Springboard Research,
Manish served as a research analyst
in the market research department
of Evalueserve, a firm providing business
intelligence, market research and
intellectual property services. During
this time he was responsible for conducting
comprehensive primary and secondary
research projects, and was also involved
in the strategic planning of the company’s
services. Before Evalueserve, Manish
served as a team leader in GE Capital
Services, a global financial services
company. During this time, he received
six “Employee of the Month”
certificates and was awarded with
the trophy of “Best All-rounder”.
Manish received a Degree in Commerce
from Delhi University. He also holds
a Post Graduation in International
Business from the SCDL, India. |
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"As
a start-up company, Springboard provides
me with plenty of learning opportunities
and a fast career track. In addition,
I strongly believe in Springboard’s
innovative research model, which makes
Springboard stand out among traditional
research firms. I am proud to be part
of Springboard team."
Jingwei is a research analyst in Springboard
Research’s custom market research
team helping to execute on tailored
projects to meet the unique needs
of Springboard’s clients. He
has a strong background in emerging
technologies and market research,
as well as knowledge of the Asian
and China technology markets.
Prior to joining Springboard, Jingwei
worked for the Massachusetts Institute
of Technology in an elite research
group headed by Professor Thomas Eagar.
He evaluated the viability of commercializing
Intel’s Indium Antimonide microprocessor
and conducted detailed primary and
secondary research on the microprocessor,
portable device, and low noise amplifier
market. He additionally performed
cost modeling for Intel’s microprocessors,
analyzed intellectual property issues,
and identified potential competitors
for Intel’s products. Jingwei
also worked in research and development
for Tinggi Technologies where he helped
optimize power amplifier products
and monitored product quality.
Jingwei holds a Masters of Engineering
Degree from the Massachusetts Institute
of Technology (MIT) in Boston, Massachusetts.
He additionally obtained a bachelors
degree in Electrical Engineering from
the National University of Singapore
with honors. He is fluent in Mandarin
as well as English. |
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"Springboard
has been a great experience for me.
It has been an eye opener to experience
a process-oriented approach minus any
kind of bureaucracy, a transparent working
environment that focuses on motivating
people, a culture that has a strong
sense of belonging, and most importantly,
working with a team that is warm and
supportive. On top of this, Springboard
has given me the opportunity to create
world-class research and to work with
the global giants."
As a Senior Market Analyst, Ravi is
responsible for conceptualizing, launching,
monitoring and delivering Syndicated
Research Studies. This scope includes
tracking the market on a continuous
basis, conducting data analysis and
modeling, generating strategic recommendations
and interacting closely with senior
executives of the IT industry across
the Asia Pacific region.
Prior to this role, Ravi acquired six
years of experience in the global IT
and telecom market as an Assistant Editor
with Voice & Data - India’s
leading telecom and networking magazine
published by Cyber Media. In that capacity,
he took on major editorial responsibilities
and was in charge of planning and executing
all market research projects for Voice
& Data. Additionally, he led the
team responsible for creating the three
most popular annual issues of the magazine
- Gold Book, Voice & Data
100 Volume I and Voice & Data 100
II.
As the first journalist in India to
write in-depth reports on topics like
IP Telephony, Network Security, Wi-Fi
& Bluetooth and Corporate GSM Solutions
from a techno-business perspective,
his valuable contributions earned him
recognition as one of the best performers
at Cyber Media. He was also conferred
the title of ‘Virtualization Guru’
by EMC Corporation, the world’s
leading storage solutions company.
Ravi received a Bachelor of Arts in
History from Delhi University, India,
where he graduated with Honors in 1995.
He also holds a Post-graduate Diploma
in Journalism from the Indian Institute
of Mass Communication. |
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"I really enjoy working for Springboard because the atmosphere is friendly, open and the management really trusts its employees. As a result, it provides me with ample scope to learn and grow."
Nilotpal Chakravarti currently serves as a Senior Analyst with Springboard Research where he makes direct contributions to Springboard’s Syndicated Research efforts by tracking the market on a continuous basis with a focus on vertical markets research. Nilotpal’s role further includes conducting data analysis and modeling and interacting closely with senior executives of Asia Pacific’s IT industry.
Before joining Springboard, Nilotpal was working as a correspondent with Global Services, a CMP-Cyber Media LLC Publication, aimed at senior and middle-level managers of the outsourcing industry. In this position he tracked developments within the global outsourcing industry through extensive research as well as writing feature articles. Examples of the features he generated included “Multisourcing”, “Russia as a Destination for Offshoring” and “Australia as a Destination for Offshoring”.
Prior to Global Services, Nilotpal was a writer for the Confederation of Indian Industry, where he was responsible for daily press contributions. Before this, Nilotpal was a team leader at NewsLink Services, a Cyprus-based news portal, where he was responsible for overseeing the South East Asia Desk. Apart from writing and editing local, international and sports stories, he also conducted extensive coverage of the FIFA World Cup and Cricket World Cup.
Nilotpal received his Postgraduate Diploma in Journalism from Baharatiya Vidya Bhawan, India. He also holds a Diploma in Systems Management from Aptech, Guwahati, India. |
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"Springboard is proving to be pivotal in my professional development as an analyst. It feels great to be associated with an organization that is currently experiencing exponential growth and is making its mark in the IT market research industry."
Sanchit Vir Gogia is currently serving as a Senior Research Analyst for Springboard Research’s Australia/New Zealand Research & IT Services team. In this capacity, Sanchit specializes in the tracking both the Australia/New Zealand and IT Services markets, focusing on market developments, company profiling, vendor strategy, product positioning, end-user requirements, and customer satisfaction. During his time at Springboard, he has participated in various syndicated and end-user research projects for vendors from the IT services industry.
Prior to joining Springboard Research, Sanchit spent three years in the UK honing both his practical and theoretical skills of research and marketing by working with a number of well renowned UK based companies like Next (Retail) and Ace Fieldwork (Research). During his time at university, he also conducted many research projects in the IT, Retail and FMCG industries in the UK and India.
Prior to this, he gained experience in the consumer goods industry by working for Bose Corporation in their marketing department and was responsible for conceptualizing, launching and monitoring marketing strategy and research programs for the company.
Sanchit received an Economics degree from Delhi University. He also holds two masters’ degrees from the UK - a Masters of Science in Marketing and a Masters of Science International Marketing Management from the University of Leeds, UK. |
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"I was intrigued by Springboard's growing involvement in the emerging, underdeveloped, and typically under- researched markets that are too often ignored by Springboard's more traditional competitors. The company's highly flexible research model is ideal for clients eager to map out a cost-effective blueprint for bridging the digital divide in the truly unique markets of the Middle East/Africa region."
As a Senior Market Analyst, James
manages and supports research projects
focused on the Middle East and Africa
region. Besides managing regional
research projects, James also supports
business development efforts in the
region. James is currently spearheading
our latest drive into the Middle East
and Africa through Springboard’s
new research center in Casablanca,
Morocco.
Much of the work that James has done
is focused on tracking and researching
markets in the Middle East and Africa,
with a particular emphasis on the
role of the public sector has in driving
IT investment in these countries.
His excellent analytic skills have
proven to be valuable assets in producing
high quality reports that have proven
vital for Springboard clients looking
to gain a better understanding and
stronger foothold in these relatively
overlooked markets.
Prior to joining Springboard Research,
James earned a Masters in Conflict
Studies at Utrecht University in the
Netherlands. In writing his thesis,
James conducted in depth, on-the-ground
research on corruption, economic liberalization
and democratization in sub-Saharan
Africa. He obtained his undergraduate
degree in History and Political Science
at the University of California, Los
Angeles (UCLA). |
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"Springboard's
avant-garde and value-driven research
model attracted me to the Company,
but its dynamic and innovative team
cemented my desire to perform"
As a Senior Market Analyst, Jonathan
is involved in guiding Springboard’s
emergence into new markets and regions.
Besides managing global market research
projects, Jonathan also analyzes market
trends and helps to present and communicate
these findings to Springboard’s
clients.
Much of the work that Jonathan has
done is focused on tracking and researching
developing markets. His excellent
communication and people skills have
served to be valuable assets in managing
projects and developing a wide network
that is crucial to executing and delivering
value to Springboard’s clients.
Prior to joining Springboard Research,
Jonathan was an International Trade
Specialist at the American Trading
International. Apart from being involved
in contractual preparations and negotiation
of payment terms, he also helped increase
the penetration of U.S. products and
services in the international market.
Jonathan has also served in the United
States’ public sector for the
Department of Commerce. There he coordinated
customize market research projects
and counseled foreign buyers seeking
U.S. products and services. He managed
the competitive analysis of foreign
markets, emerging market assessments,
market forecasts, and country/industry
specific market analysis.
Jonathan earned his degree in Political
Science and English from the University
of California, Santa Barbara. |
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"The
focus and purpose exhibited by every
person in the company is truly rare
in business today. When you speak
with a Springboard person, you immediately
get the sense that they love what
they do and passionately believe in
the business model. This is a quality
company and I’m proud to be
a part of it."
As Lead Editor, Debbie works with
Springboard’s research analysts
to ensure that research and reports
are delivered on schedule and are
of the highest editorial quality.
Debbie has more than 15 years marketing
experience, primarily in public relations
and corporate communications. Prior
to joining Springboard, she served
as Communications Director for a large
non-profit agency in San Diego, where
she was responsible for the development
and implementation of communication
plans to promote the agency’s
programs and services to staff, clients
and the media. In addition to developing
the agency’s Intranet, Debbie
also implemented a comprehensive public
relations plan that increased media
awareness of the organization by 50%.
Previous to her role as Communications
Director, Debbie held senior positions
in publishing, advertising and marketing
for companies including RePlay Magazine,
WelComm, Inc. (a technology marketing
firm), and Rhino Linings.
Debbie holds a degree in Journalism,
with a Marketing minor, from Marquette
University. |
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"Association with Springboard Research has made IT Industry Research more relevant to me now than ever. To find myself in the midst of industry experts here challenges and motivates me to fully harness my potential. I believe Springboard’s ability to focus on right areas in the right time provides unique value to its clients."
As Senior Research Analyst for Springboard Research’s Emerging Markets team, Keerthi Chandan specializes in emerging markets and technologies, focusing on tracking the IT industry by segment in each vertical across Asia Pacific. During his time at Springboard, he has participated in various custom research projects for vendors in the IT hardware, services and software industries.
Prior to joining Springboard Research, Keerthi worked with TNS Global as Project Manager for nearly two years. This role saw him take the overall charge of non-US projects at the company’s Data Analytics division. In this assignment, Keerthi singe-handedly owned and delivered on several critical projects – winning him admiration from several large and reputed clients. His team management and mentoring skills have also been widely appreciated on several occasions.
Earlier, Keerthi spent three years with Korean Treasury – a firm that helped Korean SMBs in migrating to India and other parts of Asia. His strong research skills saw him grow fast and take on progressively larger responsibilities throughout this stint.
Keerthi holds a Masters in Business Administration and Bachelors in Business Management from Binas Nusantara University, Indonesia. He has traveled widely across Asia and his familiarity with various cultures in the region helps him understand the subtle nuances of how IT markets operate in these countries. |
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"I was particularly attracted by Springboard Research’s innovative approach to market research and its focus on the emerging IT markets. My role here allows me to make a real contribution towards opening up the IT markets in Middle East and Africa to the rest of the world."
Laila is Research Analyst at Springboard’s Global Research Center in Casablanca, Morocco, where she plays a vital role in Springboard Research’s expansion in the high-growth markets in Middle East & Africa region. Her role primarily entails tracking the emerging IT markets in the Middle East & Africa region with regard to market size and growth, latest trends, as well as key opportunity areas for technology vendors.
Prior to joining Springboard Research, Laila worked for a major American Fortune 500 logistic company’s Europe office in Brussels, Belgium as a Market Segmentation Specialist. Before this, she gained a deep understanding of market and consumer research in her academic career. Her thesis project at Facultés Universitaires Catholiques de Mons (FuCam) focused on the consumers’ perception of variety. Laila also conducted a market research project for the retail industry in Québec during an exchange program with Laval University.
Laila holds a Masters degree in Commercial Engineering from FuCam and has also completed a postgraduate study in Anthropology with a specialization in Arab countries from Université Catholique de Louvain (UCL) in Belgium. Her exposure to different countries and cultures has also helped her gain fluency in French, Arabic, English and Spanish languages as well as being conversant in Portuguese. |
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"Springboard’s model is very focused on helping show where the growth in IT is going to be- in the emerging markets of the world. I am happy to be a part of a team that is helping world class IT companies expand their business in these high growth regions of the world."
As a Market Analyst, Zineb researches the markets of the Middle East and Africa region, with particular focus on North Africa. Besides analyzing these markets, she also helps to manage country and regional projects focused on the region.
Zineb has been involved in various research projects focused on understanding how technology is being adopted in the Middle East & Africa as well as helping to analyze the opportunity for IT vendors. Most recently she was involved in researching and sizing the market for technology in the Public Sector across the region and seeing where are the opportunities for technology vendors in this vertical.
Zineb has a Bachelor’s Degree in Business & Information Technology from the University of the Sunderland in Casablanca as well as having taken classes at Drury University in Springfield, Missouri, US. Zineb is fluent in Arabic, French, and English. |
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To attract
the best people in the market with honorable personal
values, who consistently deliver on what they promise,
are more motivated by team success than personal
success, and who are entrepreneurial in spirit and
driven by customer delight. |
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This
is not just a list of words, but the core values
of the team at Springboard Research, when both at
work or play. We are: |
- Innovators
- Creative
- Passionate
- Accountable
- Team focused
- Flexible
- Value-driven
- Knowledge seekers
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