CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Consumer Product Strategy Professionals

Online Video Best Practice – A Social Computing Report

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

by Nick Thomas

with James L. McQuivey, Ph.D., Mark Mulligan, Annie E. Corbett

  • August 05, 2010
  • Comments:
  • Rating:

Tags: Telecommunication Services, Customer Experience Management, Product & Solutions Strategies, Web 2.0, Technology Product Strategies, Social Computing*, Brand & Product Web Sites

Why Read This Report

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product scorecard enables companies to benchmark their efforts, comparing their Web sites' use of video with competitors from the same vertical as well as with market leaders across all categories. Based on our study of more than 100 leading consumer Web sites, we can identify strengths and weaknesses for both individual sites and industry verticals; we also provide focused, actionable advice to ensure their sites best meet consumer needs. Keywords: online video, video scorecard, evaluation, discovery, product, content, best practice, benchmarking
US $499

Our Service Guarantee: If you are not completely satisfied, return it for a full refund.

Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Consumers Expect Video Content Online
  • Score And Benchmark Your Video Product To Satisfy Video Users
  • The Consumption Category Scores The Highest; Discovery The Lowest

  • RECOMMENDATIONS

    Use Our New Methodology To Evaluate Your Video Product Strategy
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    Scores Vary Significantly By Industry Vertical

  • Models & Calculators:

    Discovery Remains The Biggest Challenge For Online Video Providers

Also in the collection: Forrester's Online Video Product Scorecard

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730