Forrester

For Interactive Marketing Professionals

Report:Social Media Marketing In China

How And Where To Tap Into China's Hypersocial Online Population

Chinese online adults are among the most socially active we survey anywhere in the world — so if you're aiming to reach Chinese audiences you'd be wise to invest in social media. But this...

• Downloads: 73

For Interactive Marketing Professionals

Report:Accelerate Your Social Maturity

Assessment: The Social Marketing Playbook

Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

• Downloads: 115

For Interactive Marketing Professionals

Report:Global Social Media Adoption

Landscape: The Social Marketing Playbook

Social media has gone global: The large majority of online adults in North America, Europe, metro Asia, and Latin America use social media regularly. For marketers, the question is no longer whether...

• Downloads: 195

For Interactive Marketing Professionals

Report:It's Time To Make Facebook Marketing Work

Best Practices: The Social Marketing Playbook

After years of aimlessly chasing fans, it's time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and offers value to...

• Downloads: 288

For Consumer Product Strategy Professionals

Report:Assess Your Co-Creation Readiness

Assessment: The Open Innovation Playbook

Product strategy professionals increasingly recognize the value of social co-creation engagements to involve the customer directly in the product development process and how this fits into the...

• Downloads: 36

For Consumer Product Strategy Professionals

Report:Navigate The Co-Creation Vendor Landscape

Tools And Technology: The Open Innovation Playbook

Co-creation will become a key business tool for product strategy professionals as they strive to incorporate it into their open innovation strategiesin order to develop better products, services, and...

• Downloads: 40
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For Consumer Product Strategy Professionals

Report:The Co-Creation Maturity Benchmark

Benchmarks: The Open Innovation Playbook

Co-creation is a key pillar of corporate open innovation initiatives. In Q1 2011, Forrester surveyed 212 product strategy professionals about whether and how social media assets within their...

• Downloads: 36

For Market Insights Professionals

Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

Technographics® UK Mobile Behavioral Tracking Study, Q4 2011

Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones. While...

• Downloads: 18

For Consumer Product Strategy Professionals

Report:Align Co-Creation Participants With The Right Engagements

Road Map: The Open Innovation Playbook

Co-creation is a key open innovation tool because it helps product strategy professionals create products that meet customers' needs. In order to pursue co-creation, product strategists must have a...

• Downloads: 37

For Consumer Product Strategy Professionals

Report:US Consumers Are Willing Co-Creators

Landscape: The Open Innovation Playbook

According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...

• Downloads: 64

For Interactive Marketing Professionals

Report:Objectives Are The Key To Social Strategy

Strategic Plan: The Social Marketing Playbook

We're several years into the social marketing boom, but still many executives are going about social strategy backward: picking technologies like Facebook or Twitter first instead of focusing on what...

• Downloads: 117

For Consumer Product Strategy Professionals

Report:Revolutionize Products Through Open Innovation

Executive Overview: The Open Innovation Playbook

Product innovation isn't just a nice-to-have; it's a must-have, particularly in light of the rapid changes taking place at the intersection of technology and consumer behavior. Product strategists...

• Downloads: 70

For Vendor Strategy Professionals

Report:What India's 12th National Five-Year Plan Means For ICT Vendors

Aligning Strategies With Key Government Priorities Is The Key To Success

The Indian public sector is an extremely difficult market for IT vendors due to its extended business cycles and high levels of diversity, hypercompetition, bureaucracy, and procurement complexity....

• Downloads: 31
• Comments: 2
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For Application Development & Delivery Professionals

Report:Drive Business Transformation With Digital Customer Experiences

Executive Overview: The Digital Experience Playbook

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D;) leaders of front-office, web, mobile, and digital development must step up to...

• Downloads: 148
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For Customer Experience Professionals

Report:Digital Design Projects And Spending, 2012

Landscape: The Digital Customer Experience Improvement Playbook

During the past few years, Forrester has seen tremendous momentum for digital design projects as digital touchpoints proliferate. And the trend held true this year, too: A recent survey of...

• Downloads: 58
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For Customer Intelligence Professionals

Report:The State Of Social Intelligence, 2012

Benchmarks: The Social Intelligence Playbook

Forrester recently polled 108 listening platform customers to learn about the evolution in companies' social intelligence practices. We reviewed their vendor partnerships, the ways they use listening...

• Downloads: 76
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For Customer Intelligence Professionals

Report:Defining Social Intelligence

Vision: The Social Intelligence Playbook

Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. But although listening platforms make managing social data possible, marketers...

• Downloads: 67

For Customer Intelligence Professionals

Report:The Social Intelligence Market Is Immature

Landscape: The Social Intelligence Playbook

Over the years, we've evaluated the tools that marketers use to monitor, measure, and learn from online conversations. These listening platforms capture social media to help users analyze data and...

• Downloads: 54
• Comments: 1
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For Customer Intelligence Professionals

Report:Leverage Social Data To Elevate Customer Intelligence

Executive Overview: The Social Intelligence Playbook

Social media's prevalence across the Web gives consumers and brands a new way to connect online. But while most businesses know the importance of social media, most are missing opportunities by not...

• Downloads: 47
• Comments: 1
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For Customer Intelligence Professionals

Report:Evaluate And Evolve Social Intelligence

Assessment: The Social Intelligence Playbook

Over the past four years, Forrester has outlined why firms must monitor social media. But although most companies understand the importance of tracking conversations happening online, few actually...

• Downloads: 32
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For Customer Intelligence Professionals

Report:The Keys To A Social Intelligence Command Center

Best Practices: The Social Intelligence Playbook

If you represent a large consumer brand, consider a social intelligence command center — a dedicated resource for listening to the groundswell. A command center like this can improve your...

• Downloads: 43
• Comments: 1

For Customer Intelligence Professionals

Report:The Road Map To Integrated Social Intelligence

Strategic Plan: The Social Intelligence Playbook

Too many companies remain trapped by merely monitoring or passively collecting social media. Few actually reach social intelligence: driving their marketing and business strategy using the data that...

• Downloads: 50

For Interactive Marketing Professionals

Report:It's Time To Integrate Facebook Into Your Marketing Site

Using Facebook Login To Your Advantage

This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...

• Downloads: 31

For Vendor Strategy Professionals

Report:Business Intelligence Market Trends In Asia Pacific

Demand for business intelligence (BI) tools, technologies, and approaches is increasing across Asia Pacific excluding Japan (APEJ). Competitive pressures in both mature and growth markets across the...

• Downloads: 41
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For eBusiness & Channel Strategy Professionals

Report:B2B eCommerce: Going From Surviving To Thriving By Adopting Proven B2C Principles

Science fiction writer William Gibson once said: "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have been...

• Downloads: 84
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