Forrester

Sarah serves Consumer Product Strategy Professionals. Her research anticipates and analyzes consumer trends in computing and mobility. Sarah's research on tablets is some of the most-quoted in the industry: In her March 2011 report "iPad Challengers Have Flawed Product Strategies," she made the call that Android tablets would fail in the US unless they were made by Amazon — six months before Amazon announced the release of its successful Kindle Fire. She is tracking new disruptive consumer technology products on the horizon, such as Microsoft's Windows 8 operating system as well as new form factors such as wearables.

In a consulting and advisory capacity, Sarah helps companies optimize their product strategy to reach customers across devices and platforms, anticipate future disruptions, and identify opportunities for offering and monetizing new digital product experiences.

Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.

Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.

Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies.