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For Consumer Product Strategy Professionals

The Tablet-TV Connection

by Sarah Rotman Epps

with Annie E. Corbett, Carlton A. Doty, Elizabeth Shaw, Andia Vokshi

  • April 11, 2012
  • Downloads: 80
  • Comments:
  • Rating:

Tags: Product & Solutions Strategies, Technology Product Strategies, Tablet PCs, Marketing & Strategy

Why Read This Report

Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV, including cable, broadcasting, advertising, and consumer electronics manufacturing and retailing. Product strategists should read this report to understand consumer behavior related to tablets and TVs as well as to understand what new product experience opportunities exist for the tablet-TV connection. In addition, this report addresses emerging innovation in "social TV" and tablet-TV commerce by startups such as GetGlue, Miso, and Viggle and gives insights into what their relationships to platform players such as Amazon.com, Apple, Facebook, and Google will be in the future. Keywords: Apple, iPad, tablet, tablets, TV, television, social TV, Miso, GetGlue, Shazam, IntoNow, Yahoo, TV everywhere, Viggle, t-commerce, tablet commerce, Amazon, Kindle Fire, Microsoft, Google, Google TV, Android, Facebook

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TABLE OF CONTENTS

  • Tablets Are A Disruptive Entrant To The Digital Home
  • The Tablet-TV Connection Is Largely Complementary
  • Product Strategists Begin To Exploit The Tablet-TV Connection

  • RECOMMENDATIONS

    Design Products That Exploit The Tablet-TV Connection

  • WHAT IT MEANS

    The Tablet-TV Connection Is Up For Grabs From Any Platform Player
  • Supplemental Material
  • Related Research Documents
 
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