From my discussions with Vendors and end users, I am finding that there is a disconnect with the concept of Green IT. Virtualisation,DC efficiency,Power Management is a Toyota Camry, Green IT is a Lexus, ie the same car with a different badge and price tag for being green, with the effectively same outcomes.
I am highlighting this as we speak in terms of vendors attitudes, too much overkill and the market gets and walks away, ASP should be a case in point here.
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