Business Objects was by far the market leader in India in the BI space following its acquisition of Crystal Decisions for $820 million. Currently, SAP has about 1,400 customers in India, accounting for about 3% of SAP Global's customer base. With this acquisition, SAP will leverage Business Object’s expertise in BI space to boost its customer base, especially in the SME space – the primary focus of SAP in India. With industries like retail, banking and insurance, and manufacturing booming in India, SAP’s strengthening of its product portfolio in the BI space will obviously give it greater advantage over its rivals. Many of SAP’s target industries in India are also big potential users of BI- so this acquisition can help fuel this industry strategy while also erasing doubts about SAP’s Business Intelligence capabilities.
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