Forrester Playbooks

Whether you're comparing solutions, setting strategy, or optimizing results, each Playbook provides integrated reports, tools, and guidance for your critical business initiatives. These frameworks deliver relevant, objective insight — throughout the initiative's life cycle — to help you make decisions that minimize risk and drive growth. In addition to our core research and tools, customize your Playbooks experience with:

Data-driven insights into changing behaviors impacting the decisions you need to make.
Collaboration with peers at other companies who are facing or have faced similar challenges.
Time with our analysts through structured workshops, one-on-one advisory sessions, or deeper consulting support.

Want to learn more? Watch videos to learn more about Forrester's Playbook offerings.

Note: Playbook titles and publication dates are subject to change.

Information Technology Professionals

Application Development & Delivery Professionals

The Agile And Lean Playbook
The Contact Centers For Customer Service Playbook
The Business Applications Playbook — coming Q1 2013
The CRM Playbook — coming Q1 2013
The Customer Information Playbook — coming Q1 2013
The Application Life-Cycle Management Playbook — coming Q1 2013
The Digital Experience Delivery Playbook — coming Q1 2013
The Mobile App Development Playbook — coming Q1 2013
The AD&D Practice Playbook — coming Q2 2013
The Business Intelligence Playbook — coming Q2 2013
The Human Resource Management Playbook — coming Q2 2013
The Program Management Playbook — coming Q2 2013

Chief Information Officer (CIO)

The BT Strategic Planning Playbook
The Cloud Computing Playbook
The Innovation Playbook
The Social Business And Collaboration Playbook
The CIO's Mobile Engagement Playbook
The Workforce Transformation Playbook — coming Q2 2013

Enterprise Architecture Professionals

The Business Process Management Playbook
The EA Method Playbook
The EA Practice Playbook
The Information Strategy And Architecture Playbook
The Business Architecture Playbook
The Content Management Playbook — coming Q4 2012
The Emerging Technology Playbook — coming Q1 2013
The Consolidation Playbook — coming Q2 2013
The Data Management Playbook — coming Q2 2013

Infrastructure & Operations Professionals

The Business Technology Resiliency Playbook
The Service Management And Automation Playbook
The IT Infrastructure Playbook — coming Q1 2013
The Workforce Computing Playbook — coming Q1 2013
The Communications And Collaboration Infrastructure Playbook — coming Q2 2013
The I&O Practice Playbook — coming Q3 2013

Security & Risk Professionals

The Data Security And Privacy Playbook
The Identity And Access Management Playbook
The Mobile Security And Operations Playbook
The S&R Practice Playbook
The Security Architecture And Operations Playbook
The Governance, Risk, And Compliance Playbook — coming Q1 2013

Sourcing & Vendor Management Professionals

The Services Sourcing Playbook
The SVM Practice Playbook
The Software Sourcing Strategy Playbook — coming Q1 2013
The Telecommunications And Mobility Sourcing Playbook — coming Q1 2013

Marketing & Strategy Professionals

CMO & Marketing Leadership Professionals

Consumer Product Strategy Professionals

The Open Innovation Playbook

Customer Experience Professionals

Customer Intelligence Professionals

The Customer Loyalty Playbook
The Social Intelligence Playbook
The Cross-Channel Attribution Playbook — coming Q1 2013
The Cross-Channel Campaign Management Playbook — coming Q1 2013
The Customer Analytics Playbook — coming Q1 2013
The Personal Identity Management Playbook — coming Q1 2013
The Customer Intelligence Playbook — coming Q2 2013
The Digital Intelligence Playbook — coming Q2 2013
The Marketing Measurement Playbook — coming Q2 2013

eBusiness & Channel Strategy Professionals

The Mobile eBusiness Playbook
The B2B eCommerce Playbook
The eBusiness Digital Transformation Playbook — coming Q1 2013
The Mobile Banking Strategy Playbook — coming Q1 2013
The Mobile Insurance Strategy Playbook — coming Q1 2013
The Retail eCommerce Management Playbook — coming Q1 2013
The eBusiness Globalization Playbook — coming Q2 2013

Interactive Marketing Professionals

The Digital Media Buying Playbook
The Email Marketing Playbook
The Social Marketing Playbook
The Mobile Marketing Playbook — coming Q1 2013
The Interactive Marketing Agency And Organization Playbook — coming Q1 2013
The Digital Marketing Innovator Playbook — coming Q2 2013

Market Insights Professionals

The Market Insights Optimization Playbook
The Insights-Driven Organization Playbook — coming Q2 2013

Technology Industry Professionals

Analyst Relations Professionals

The Industry Analyst Relations Playbook — coming Q1 2013

Technology Marketing Professionals

The B2B Online Community Playbook
The Channel Partner Loyalty Playbook
The Lead-To-Revenue Playbook — coming Q1 2013

Technology Sales Enablement Professionals

The Growing Strategic Accounts Playbook — coming Q2 2013

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