J.P. Gownder is the vice president of business development for Forrester's Tech Marketing Navigator. He helps technology marketers leverage Tech Marketing Navigator to decide on the best mix of vehicles and properties to employ when reaching and building influence with target customers. J.P. works, conceives, and configures Tech Marketing Navigator solutions to fit individual clients' needs. He also authors research to help technology marketers maximize their use of the Tech Marketing Navigator data.
Previous Work ExperiencePrior to joining the Tech Marketing Navigator team, J.P. worked as a research director for three years, managing a team of analysts who served consumer product strategists. With special expertise in tech products, he helped clients with the strategy and product marketing of PCs, tablets, mobile devices, software, operating systems, and media services. A recognized thought leader in charting the future course of consumer technologies, J.P. has helped clients all over the world build winning tech product strategies. In previous roles at Forrester, J.P. designed and scoped custom quantitative research projects, surveying consumers and businesses around the world as well as analyzing the data using advanced data analysis techniques (like segmentation and conjoint analysis), and helped clients understand what actions they should take based on these research studies.
J.P.'s background includes strategy consulting, market research, and data-oriented consulting positions. Prior to joining Forrester, J.P. worked in a variety of management consulting and analyst roles, both in the US and in Europe.
A prolific writer and speaker, J.P. has written articles for publications such as the Los Angeles Times and The Washington Post. He has also been quoted in the Financial Times, The Boston Globe, The New York Times, USA Today, The Wall Street Journal, and The Washington Post, and he has appeared on NBC television, "Voice of America," and other media outlets.
EducationJ.P. graduated from Harvard University with a B.A. (magna cum laude) and an M.A. in political science. He also conducted research at the Harvard Business School.
