Forrester

For Sourcing & Vendor Management Professionals

Report:Distributed Organizations Need To Consolidate Communications Vendors

Business Impact: The Telecommunications And Mobility Sourcing Playbook

Forrester enterprise clients with distributed organizations are always interested in simplifying their increasingly complex communications environment. One aspect of this we often hear about is a...

• Downloads: 55

For Consumer Product Strategy Professionals

Report:Best Practices: How To Implement A Mobile Product And Service Road Map

After jumping on the iPhone and Android app bandwagons, some global brands are beginning to realize that participating in the fragmented world of mobile comes at a high cost. Mixing the right mobile...

• Downloads: 223

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging Vendor Overview

Making Smart Decisions To Support Your Business Needs

This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

• Downloads: 183
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For Sourcing & Vendor Management Professionals

Report:Involve At Least Partial Outsourcing To Achieve A Global Communications Technology Vision

Skills And Staffing: The Telecommunications And Mobility Sourcing Playbook

Large multinational corporations (MNCs) recognize the need to define a global communications technology vision for the next three to five years to ensure competitiveness and sustainable business...

• Downloads: 41

For Consumer Product Strategy Professionals

Report:The Mobile Application Life Cycle

Refine Your App Strategy In Anticipation Of The Second Wave

The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

• Downloads: 203
• Comments: 3
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For eBusiness & Channel Strategy Professionals

Report:Mobile Technologies That Drive Sales

Tools And Technology: The Mobile eBusiness Playbook

New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

• Downloads: 160
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For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 194

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging: A Broad-Reach Opportunity

Messaging Is The Ultimate Catalyst For Consumer Engagement

With its ubiquity and simplicity, messaging can be a powerful tool for eBusiness professionals. They will find that the most effective uses of messaging will be to enhance other touchpoints by...

• Downloads: 46
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For eBusiness & Channel Strategy Professionals

Report:Executing End-To-End Mobile Services

Best Practices: The Mobile eBusiness Playbook

Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

• Downloads: 87
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For Security & Risk Professionals

Report:Charter A Mobility Council With Seven Tasks

Stakeholder Needs: The Mobile Security And Operations Playbook

Smartphones, tablets, and the rise of bring-your-own-device (BYOD) programs have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development...

• Downloads: 71
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For Vendor Strategy Professionals

Report:Mobility Adoption Is Poised For Strong Growth In India

An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth

The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

• Downloads: 41
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For eBusiness & Channel Strategy Professionals

Report:Boost Customer Relationships Through Mobile Services

Executive Overview: The Mobile eBusiness Playbook

eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness...

• Downloads: 53
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For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile eBusiness Is Context

Vision: The Mobile eBusiness Playbook

Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience. The ability to...

• Downloads: 89

For eBusiness & Channel Strategy Professionals

Report:Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

In the early years of the Internet, online customer service involved the marketing departments writing content for a handful of online FAQs and including a telephone number in the "contact us"...

• Downloads: 28
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For Interactive Marketing Professionals

Report:Under The Hood Of Mobile Marketing: Location-Based Marketing

Making Marketing Content Relevant To Where People Are

As marketers step up their mobile marketing efforts, Forrester clients are asking more and more questions about it, and one of the most important facets of the opportunity is location-based...

• Downloads: 52
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For Customer Experience Professionals

Report:The Business Impact Of Customer Experience, 2012

Business Case: The Experience-Driven Organization Playbook

This report outlines the business case for customer experience professionals seeking to discover the business benefits of improving customer experience in an experience-driven organization. Years of...

• Downloads: 232
• Comments: 2
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For Sourcing & Vendor Management Professionals

Report:Apply Lessons Learned To Standardize Telecom Services Terms And Conditions

Successful Engagements Are Based On Clarity About Expectations

Contractual challenges arise as distributed companies implement new communications technologies that are delivered in different ways but still require robust and predictable network performance and...

• Downloads: 23

For Sourcing & Vendor Management Professionals

Report:Auditing Your Current Communications State - Inventory Tool

This tool is meant to serve as an inventorying checklist to be used by the IT sourcing and vendor management (SVM) organization during your audit of your company's current  communications...

• Downloads: 1

For Market Insights Professionals

Report:Text Messaging (SMS) Overview: The Workhorse Of Mobile

Broad Reach Among Consumers Demands That Mobile Messaging Is In The Mix

• Downloads: 40
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For Interactive Marketing Professionals

Report:Trial NFC To Connect The Real World With Mobile

The Time Is Right To Test Hyperlocal Near Field Communication (NFC)

Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of...

• Downloads: 51
• Comments: 1
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For Sourcing & Vendor Management Professionals

Report:Market Overview: Mobility Services

Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

• Downloads: 149
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For Customer Experience Professionals

Report:The Customer Experience Index, 2012

Benchmarks: The Experience-Driven Organization Playbook

This report provides benchmarks of the quality of customer experience at major companies. It should be used to help customer experience professionals set goals and optimize as they transform their...

• Downloads: 164
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For eBusiness & Channel Strategy Professionals

Report:Augmented Reality: Emerging Tools To Explore

eBusiness Pros Should Evaluate The Use Of Mobile Augmented Reality To Simplify Services

Mobile augmented reality (AR) is on the verge of becoming a powerful tool that eBusiness professionals can use to engage consumers all the way through their purchase journey. The use of augmented...

• Downloads: 32
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For Consumer Product Strategy Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 58
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For Interactive Marketing Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 15