Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. More specifically, her research covers telecommunications and consumer mobility. She has an end-to-end understanding of consumer wireless, encompassing consumer behavior, devices, networks, carrier strategy, content, applications, and mobile as a channel. As wireless broadband becomes ubiquitous, Julie is spending an increasing amount of time advising clients outside of the telecommunications industry on their opportunities to deliver products and services to consumers on mobile devices. Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.


Previous Work Experience

Julie joined Forrester in July 2008, bringing seven years of extensive analyst experience from JupiterResearch. Julie's experience in the telecommunications industry dates back 20 years to her first internship as a microwave circuit engineering intern at COMSAT Laboratories. She has since split her time as an engineer, management consultant, and analyst between Germany and the US. Prior to joining JupiterResearch, Julie worked as a management consultant at Booz Allen & Hamilton, where she worked with both automotive and telecommunications clients to drive product portfolio investment decisions, sourcing strategies, and broader strategic and business plan development. She also worked in business development for a wireless startup in San Francisco.


Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Julie A. Ask's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Messaging Vendor Overview

    This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than...

    • Downloads: 5
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile eBusiness Key Performance Measurements

    Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels ...

    • Downloads: 72
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Technologies That Drive Sales

    New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams...

    • Downloads: 182
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: A Systematic Approach To Mobile Strategy

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do somethi...

    • Downloads: 175
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Messaging: A Broad-Reach Opportunity

    With its ubiquity and simplicity, messaging can be a powerful tool for eBusiness professionals. They will find that the most effective uses of messaging will be to enhance other touchpoints by d...

    • Downloads: 58
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: 2012 Mobile Trends For eBusiness Professionals

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...

    • Downloads: 195
  • For eBusiness & Channel Strategy Professionals

    Report: A Systematic Approach To Mobile Strategy

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do somethi...

    • Downloads: 175
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Technologies That Drive Sales

    New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams...

    • Downloads: 182
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: Executing End-To-End Mobile Services

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undert...

    • Downloads: 113
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile eBusiness Key Performance Measurements

    Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels ...

    • Downloads: 72
    • Rating:
View all of Julie A. Ask's Research

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