Forrester Research : Topic : Social Media

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Research

For all Roles

For Technology Marketing Professionals
Report: Your Community Upgrade: From Experiment To Strategic Approach
Kim Celestre, Peter BurrisJuly 12, 2012
This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking t...
- Downloads: 9
For Interactive Marketing Professionals
Report: Accelerate Your Social Maturity
Christine Spivey OverbyJune 29, 2012
Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must m...
- Downloads: 115
For Interactive Marketing Professionals
Report: Power Your Brand Ecosystem With Social Media
Nate ElliottJune 29, 2012
You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers...
- Downloads: 200
For Interactive Marketing Professionals
Report: Social Media Metrics That Matter
Nate ElliottJune 26, 2012
Social media contributes value to interactive marketing programs in many ways — but measuring that value is difficult. The sheer volume of social media metrics can quickly become overwhelm...
- Downloads: 172
For Interactive Marketing Professionals
Report: Social Marketing Spending In 2011
Nate ElliottJune 26, 2012
Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive m...
- Downloads: 95