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For Interactive Marketing Professionals

Social Marketing Spending In 2011

Benchmarks: The Social Marketing Playbook

by Nate Elliott

with Emily Riley, James McDavid

  • June 26, 2012
  • Downloads: 99
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Tags: Listening Platforms, Social Marketing, Social Media, Media Mix, Brand Monitoring, Marketing Organization & Culture, Interactive Marketing Strategy and Process

Why Read This Report

Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive marketers aren't as far behind as they may think. In our 2010 survey most still did not have established strategies and organizational changes. Yet marketers were starting to make progress and intended to jumpstart their social marketing plans in 2011. This report, an update to "Benchmarking Social Marketing Plans For 2011" originally published on October 14, 2010, provides a benchmark for interactive marketers working on social marketing. Keywords: social media, social marketing, objectives, budget
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PLAYBOOKS

This is the Benchmarks report in The Social Marketing Playbook

TABLE OF CONTENTS

  • Social Media Marketing Is Still Nascent
  • Interactive Marketers Are Making Progress In Social Marketing

  • RECOMMENDATIONS

    Sow Now And Reap The Rewards Later
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