News and Green IT - Some motivations perhaps

I was thinking about News Corporation and Rupert Murdoch’s relatively aggressive moves towards more eco friendly corporate responsibilities. I think that there are several aspects to consider in this.

They see a government change and increasing certainty in key markets of the and , as well as a new PM in the . Expectations of stronger regulation in those markets is pretty high.

As a media organization they are also able to take a "moral" and likely self righteous stand on the issue

Murdoch now has very young children and grandchildren as well as adult children, perhaps a view towards his young children's future (I am not always cynical)

12. September 2007 07:44 by Phil | Comments (0) | Permalink

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