Forrester

For eBusiness & Channel Strategy Professionals

Report:The Purchase Path Of Online Buyers

A Joint Holiday Shopping Study With GSI Commerce Of 15 Retail Websites

Successfully reaching online shoppers during the critical holiday season is crucial to the Q4 success of eCommerce businesses. Forrester collaborated with the eCommerce service provider GSI Commerce...

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For eBusiness & Channel Strategy Professionals

Report:Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture...

• Downloads: 1479
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For eBusiness & Channel Strategy Professionals

Report:What You Need To Know About The Online Sales Tax Debate

As state and local economies face deficits and prospects of bankruptcy, the opportunity to grow revenues by requiring tax collection for online sales has resurfaced as a hot topic in eBusiness and...

• Downloads: 164

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile

While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...

• Downloads: 2865

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

• Downloads: 1661

For eBusiness & Channel Strategy Professionals

Report:What You Need To Know About Third-Party Recommendation Engines

eBusiness executives continue to look for new ways to increase their conversion rates and customer retention. In recent years, third-party recommendation engines, which have earned a reputation for...

• Downloads: 1062
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For eBusiness & Channel Strategy Professionals

Report:US Online Holiday Retail Forecast, 2009

Forrester expects online retail sales to reach $44.7 billion during the months of November and December 2009, an 8% increase over 2008. Despite the lingering effects of the global financial crisis,...

• Downloads: 513

For eBusiness & Channel Strategy Professionals

Report:US Online Retail Forecast, 2011 To 2016

eCommerce Tops $200 Billion In 2011

eCommerce sales continue to grow rapidly, having topped $200 billion in 2011. Forrester expects that online sales will grow from 7% of overall retail sales to close to 9% by 2016. Key drivers of this...

• Downloads: 1617
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For eBusiness & Channel Strategy Professionals

Report:Higher Prices In Your Stores: OK Or Not?

How Consumers React When Store And Web Prices For An Item Differ

Shoppers have a world of information available to them when researching and purchasing products online. Armed with price comparisons and product knowledge, wise consumers search for the best deals...

• Downloads: 442

For eBusiness & Channel Strategy Professionals

Report:Why Every Retailer Needs An Online Marketplace

Multichannel retailers that are looking to compete effectively with aggressive pure-play counterparts that often offer cutthroat pricing or shipping programs will find that the marketplace model is a...

• Downloads: 430
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:How eBusiness Can Court Multichannel Catalog And TV Shoppers

Retailers want to engage multichannel shoppers — that much they know. But who these shoppers are and how retailers go about courting them are entirely different stories. Below is a profile of...

• Downloads: 351

For eBusiness & Channel Strategy Professionals

Report:US Cross-Channel Retail Forecast, 2011 To 2016

Mobile Growth To Amplify Web Pre-Shopping More Than Ever

As consumers are more likely to own mobile devices and spend more of their time online than ever before, they are also likely now than ever to use the Web to support their purchases. By 2016,...

• Downloads: 896
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For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2009: Profitability, Economy, And Multichannel

Although 2008 is generally regarded by retail executives to be one of the worst years ever, online retailers as a whole fared well. In "The State of Retailing Online 2009," a Shop.org study conducted...

• Downloads: 1453

For eBusiness & Channel Strategy Professionals

Report:US Alternative Payments Forecast, 2011 To 2016

As eCommerce has exploded, eBusiness executives have often looked to various payment forms at checkout as a means of growing their businesses. Alternative payments, or non-card payments, purport to...

• Downloads: 556
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For eBusiness & Channel Strategy Professionals

Report:US Online Holiday Retail Forecast, 2011

Forrester expects US holiday season online retail sales to grow 15% year over year. While the possibility of a double-dip recession remains, consumers are continuing to increase their use of the Web...

• Downloads: 347

For eBusiness & Channel Strategy Professionals

Report:The Art And Science Of Retail eCommerce

Executive Overview: The Retail eCommerce Playbook

As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

• Downloads: 229
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For eBusiness & Channel Strategy Professionals

Report:Adaptive Brand Marketing: An eBusiness Perspective

Adaptive Brand Marketing is a flexible approach in which marketers respond quickly to their environment to align consumer and brand goals and maximize return on brand equity. We expect marketing...

• Downloads: 505

For eBusiness & Channel Strategy Professionals

Report:Myths And Truths About Daily Deals

While significant media and investor interest in daily deals has fueled the hype around this business model, data from consumers indicates that daily deals are significantly challenged models. While...

• Downloads: 730

For eBusiness & Channel Strategy Professionals

Report:TechRadar™ For eBusiness And Channel Strategy Professionals: Social Commerce, Q1 2010

Which Social Tools Make The Most Sense For Web Businesses And Why

Forrester's TechRadar is a framework that helps decision-makers prioritize investments in the tools and technologies that underlie a given discipline. Social commerce, which comprises the social...

• Downloads: 1928

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2010: Key Metrics And Multichannel And Global Strategies

An Empowered Report

This second part of Forrester's annual survey conducted in partnership with Shop.org of Web retailers covers benchmark data pertaining to key eCommerce metrics, profitability, and spend level on...

• Downloads: 2315

For eBusiness & Channel Strategy Professionals

Report:The Purchase Path Of Online Buyers In 2012

In 2011, Forrester partnered with GSI Commerce and its digital agency True Action to evaluate how shoppers touched various marketing touchpoints, such as paid search and email, prior to completing a...

• Downloads: 471
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For eBusiness & Channel Strategy Professionals

Report:Who Buys Groceries Online And Why

Web grocery continues to be a low-penetration retail category online. Less than 10% of US online adults have purchased groceries online, but those who are doing so are valuable consumers: US online...

• Downloads: 932

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: US Retail eBusiness

eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightened competition from Amazon.com, and continued market share shift to web retail....

• Downloads: 1630
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For eBusiness & Channel Strategy Professionals

Report:Will Facebook Ever Drive eCommerce?

Demystifying The Hype For Retail eBusiness Executives

In spite of the fact that hundreds of millions of people around the world have Facebook accounts, the ability of the social network to drive revenue for eCommerce businesses continues to remain...

• Downloads: 2251

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

This is the second of two reports that detail the findings from "The State of Retailing Online 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this...

• Downloads: 1271
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