FORRESTER FOR:

Consumer Product Strategy Professionals

By creating a differentiated portfolio of products and services, you reinvent business models to drive profitable growth and turn market disruption into competitive advantage.

Who this role is for:

Chief Innovation Officer
Chief Strategy Officer
Senior Vice President, Product Strategy
Vice President of Product Development
Director of Digital Products
Director, Commercial Products

Read the Consumer Product Strategy blog
Learn about Forrester's Consumer Product Strategy Role

What Do You Need to Succeed?

SUCCESS MAPS

Success Maps zero in on your key business issues and challenges.

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charts & figures

Locate critical data points and charts to help you build your case.

Most popular charts & figures

Charts & Figures:

App Downloads Are Concentrated Among Five Main Categories
July 05, 2012

Charts & Figures:

Games And Entertainment Apps Are Still The Most Downloaded Apps On iOS
July 05, 2012

Charts & Figures:

Top 10 Global Free And Paid Worldwide Apps Across All Stores In 2011
July 05, 2012

Charts & Figures:

Games Dominate The Top 20 Apps On iOS
July 05, 2012

Charts & Figures:

A Third Of European Smartphone Owners Use Apps At Least Daily
July 05, 2012

Charts & Figures:

Push Notifications Drive Engagement
July 05, 2012

Charts & Figures:

Two-Thirds Of iOS Free Downloads Are Outside The US
July 05, 2012

Charts & Figures:

Social Networking Apps Are The Most Frequently Used
July 05, 2012

Charts & Figures:

Forecast: US Consumer Tablet Owners, 2011 To 2016
July 06, 2012
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Tools & Templates

Get Forrester Waves and other vendor selection aids, self-assessment tools, templates, models, and calculators.

Popular Tools

Best Practice Assessments:

Nearly 25 Million Homes Now Go Over The Top

Models & Calculators:

Forrester's Social Asset Tracking Scorecard

Models & Calculators:

Tablets — Like Netbooks And Laptops — Are Living-Room And Bedroom Devices

Models & Calculators:

Scores Vary Significantly By Industry Vertical

Models & Calculators:

Discovery Remains The Biggest Challenge For Online Video Providers

Best Practice Assessments:

Apply The CURA Framework For Mass-Customized Product Strategies

Models & Calculators:

In An Era Of Mobile Saturation, You Must Profile Your Key Target Audiences

Models & Calculators:

Analyze Behavior To Build Your Business Case And Identify Ways To Engage

Models & Calculators:

Start Identifying The Mobile Devices That 25- To 34-Year-Old SuperConnecteds Use
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Analysts

Find the analysts who specialize in the issues you face.

Michelle de Lussanet

Consumer Product Strategy

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Denée Carrington

Consumer Product Strategy

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James L. McQuivey, Ph.D.

Consumer Product Strategy

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Tony Costa

Consumer Product Strategy

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Thomas Husson

Consumer Product Strategy

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Sarah Rotman Epps

Consumer Product Strategy

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Carlton A. Doty

Consumer Product Strategy

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Consumer Product Strategy POPULAR RESEARCH

Report:

Overcome The Challenge Of Measuring Innovation
Doug Williams
June 18, 2012

Report:

A Systematic Approach To Mobile Strategy
Julie A. Ask, Charles S. Golvin
May 10, 2012
Rating:

Report:

Revolutionize Products Through Open Innovation
Doug Williams
June 11, 2012

Report:

Tablets Will Rule The Future Personal Computing Landscape
Frank E. Gillett
April 23, 2012
Rating:

Report:

Mobile Technologies That Drive Sales
Julie A. Ask
May 16, 2012
Rating:

Report:

US Cross-Channel Retail Forecast, 2011 To 2016
Sucharita Mulpuru
June 12, 2012
Rating:

Report:

The Mobile Application Life Cycle
Thomas Husson
May 18, 2012
Rating:

Report:

US Consumer Tablet Forecast Update, 2011 To 2016
Sarah Rotman Epps
March 06, 2012
Rating:

Report:

The Tablet-TV Connection
Sarah Rotman Epps
April 11, 2012
Rating:

Consumer Product Strategy

DISCUSSION:

A Systematic Approach to Open Innovation Strategy
1 comments  July 10, 2012

DISCUSSION:

The POST Method: A Systematic Approach To Mobile Strategy
Nathan Kotek
3 comments  July 05, 2012

DISCUSSION:

The Mobile Application Life Cycle
Thomas Husson
4 comments  July 04, 2012

DISCUSSION:

Mobile augmented reality - a hype or the future?
Angel Evan
10 comments  February 21, 2012

DISCUSSION:

2012 Mobile Trends For CPS Professionals
1 comments  July 05, 2012

DISCUSSION:

How necessary is a Chief Innovation Officer?
Patrick Seeberg
20 comments  January 30, 2012

DISCUSSION:

What will happen to mobile phones in the next 3-5 years?
6 comments  April 15, 2011

DISCUSSION:

Online Video Best Practice
1 comments  April 11, 2012

DISCUSSION:

2011 mobile trends: what are your expectations?
12 comments  January 14, 2011
 
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